How to Compete with Giants with Jeroen Corthout



Just because they're bigger, doesn't mean you're out of luck.

Jeroen and I discuss how it’s possible to compete with much larger companies by getting crystal clear on the problem you’re solving for your clients and staying focused. Some key ideas from the interview include...

  1. Find a problem you're passionate about. Don't fall in love with the solution.
  2. Try it, nail it, build it... in that order. Don't skips any steps.
  3. How do you go about building your product and your processes?
  4. How do you make sure you consistently keep building that value?
  5. How do you create a culture that encourages positive growth?



Jeroen is the founder of SalesFlare, a simple yet powerful CRM for small businesses selling B2B (Business To Business) & the Host of the Founder’s Coffee Podcast, where he interviews fellow software company founders.



21:31     Keep Focused on the Problem

27:15     They Care About Their Problem, Not Your Widget

31:17     Keeping Automation & Communications Human

33:22     What Should You Automate?

36:14     Knowing Who the People are Who Will Resonate with You

42:55     How to Keep Your Team Wanting to Grow & Contribute to the Business



Founder's Coffee - Every two weeks Jeroen has coffee with a different SAAS (Software As A Service) company founder. They discuss life, passions, learnings, … in an intimate talk, getting to know the person behind the company.



SalesFlare - A simple yet powerful CRM for small businesses selling B2B.

You can connect with Jeroen on LinkedIn or at [email protected] .

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